Experience amazing powerful performance and superior design with the premium Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for Motionflow 240Hz technology is Sony’s highest level of motion detail and clarity so you enjoy exceptional motion detail in thousands of on-demand movies, TV shows, music and more iwth quadruples the frame rate, resulting in a crisp fluid motion and a natural, realistic viewing experience and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.
The Sony BRAVIA XBR Series KDL-52XBR9 delivers Live Color Creation technology that works with the BRAVIA XBR9-Series’ WCG-CCFL (Wide Color Gamut–Cold Cathode Fluorescent Lamp) backlight to achieve wide color reproduction for more natural and vibrant colors. The technology combines advanced chroma signal processing with enhanced filters and purer light to reproduce 105 percent of the NTSC (National Television System Committee) color standard. This means deeper reds and greens with overall color that’s truer and more life-like.

1 of 49 Customer Reviews on Sony BRAVIA XBR Series KDL-52XBR9 52-Inch 1080p 240 Hz LCD HDTV, Black

Sony is Big for a Reason!,
December 3, 2009 By M. Lu (Los Angeles, CA) – See all reviews

I spent a long time deciding on which TV to get. I was initially deciding between the Samsung LED 7000/8000 Series and this Sony XBR9 LCD.
yes, the Samsung LED is bright and thin, but the overall appeal you get is just not the same. the sound isn’t that great, either. and after i searched around online for any problems related to the Samsung LED, i found a few regarding corner brightness. I did not, however, find anything related to XBR9.
Sony XBR9, although not as thin, is very impressive. the sound is great and the picture quality is top-notch. seriously, unless you are going to hang ur TV on a wall, or you’re going to display your TV outside your house for everyone to admire the thinness of it, the “extra slim” feature doesn’t really mean anything.
i’ve had this TV for almost a month now and i look at it everyday and think to myself, “yes, i’ve made the right decision!”
it’s a beautiful piece of equipment that further beautifies your room
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